This E-commerce Checklist will skyrocket your sales by helping you find and fix hidden conversion leaks in your store.
300+ actionable conversion fixes
200+ design examples from top brands
Hey, I’m James. For 13 years, I’ve helped e-commerce brands boost conversions, increase AOV, and drive millions in extra revenue—so I know what makes a store sell.
Today, I want to share the exact framework I’ve used to scale my seven-figure clients and take their stores to the next level.
With my E-commerce Checklist
You can quickly and easily pinpoint conversion issues in your store—and start capturing the orders you’re missing out on.
With my E-commerce Checklist, you’ll:
Identify the easiest, high-impact changes that will immediately increase your AOV and conversion rates.
Get access to 300+ battle-tested checkpoints covering every facet of the conversion process
Finally, a checklist that isn't just a bland spreadsheet. The visuals and examples make it super easy to understand and apply
Most online stores make these
costly mistakes—do you?
In my 13 years as a CRO specialist, I've seen the same costly mistakes repeated over and over—mistakes that quietly drain revenue from online stores every single day.
Here's where most stores go wrong:
Boring product pages that fail to convert
Confusing navigation that frustrates visitors
Poor mobile user experience
The result? The average online store loses thousands of dollars per month due to conversion gaps.
These errors don't just cost you money—they prevent your business from scaling properly.
Fix these mistakes and get more sales now.
With just a few key optimizations, you could start seeing 100, 200, or even 500 more orders per day.
The best part? You only have to optimize your store once—and the results keep working for you over time.
All you have to do is click below and buy the most complete E-commerce checklist on the market.
Rated 4.85 by 240 users
15,722 online store owners have already increased their revenue using this E-commerce Checklist.
I've been in e-commerce for years, and this checklist still gave me fresh insights. It's like having a CRO expert guiding you step by step
Staying profitable is tougher than ever.
Nearly every client I’ve worked with recently is struggling with the same growing problem:
Advertising costs are spiraling out of control.
Despite pouring hundreds of hours into perfecting their ad campaigns, the cost of converting website visitors into buyers just kept rising—year after year.
And the worst part? Your competitors are facing the same rising costs, yet some of them are scaling faster than ever.
So, what’s their secret?
What if I told you your ads aren't the issue?
Ads bring visitors.
Your website needs to turn them into buyers.
The real challenge isn’t getting people to click—it’s what happens after they land on your site.
And if your site is not optimized, you’re paying for traffic that just walks away.
This is where
Conversion Rate Optimization
comes to rescue.
When your store is optimized to convert:
Your cost to acquire customers drops
Your average order value rises
The result? Profitable, sustainable growth—and ad campaigns that finally deliver the ROI you’ve been chasing.
Imagine this: every dollar you put into CRO today doesn’t just pay off once—it keeps working for you, multiplying your profits year after year.
Rated 4.85 by 240 users
15,722 online store owners have already increased their revenue using this E-commerce Checklist.
Start maximizing your revenue now
E-commerce Checklist
The most complete CRO checklist on the market.
$99
$49
300+ critical checkpoints covering your entire store:
Home page
Category page
Product page
Cart page
Checkout page
Thank you page
200+ design examples from leading e-commerce stores
Lifetime checklist updates
Checklist last updated: April 23, 2025
Buy E-commerce Checklist Now!You will be redirected to a secure checkout where you can pay with:
After payment, you will get immediate access to the checklist.
Personalized CRO Audit
A tailored audit to maximize conversions and revenue.
Starting at
$3000
Comprehensive audit covering:
Home, Category and Product pages
Cart & Checkout process
User experience & navigation
Mobile & desktop optimization
Conversion funnel analysis
Actionable report with prioritized fixes
1:1 video walkthrough of findings
Audit turnaround time: 7-10 business days
Send Inquiry for Personalized AuditI’m confident this checklist will transform your business — and I want you to feel just as confident giving it a shot.
If you go through the checklist, apply even a few of the high-impact items, and don’t see any positive change in your store’s performance within 14 days, I’ll refund 100% of your money.
Tried a bunch of CRO checklists before, and this is the only one that actually helps. Every checkpoint has examples + explanations so you know what to change and why. Makes optimization way easier. Highly recommend. https://conversionlist.io/
I thought my store was dialed in. Then I went through this checklist and realized I had at least 10 things to fix. Love that it includes explanations + real world examples. No more second guessing what "best practices" actually look like. https://conversionlist.io/
Hi James, Wow, this checklist is way more detailed than I expected! I was worried it would be another generic spreadsheet, but the explanations and examples from real stores and really helped me see how things should be done. I've already shared a few sections with my team, and we're going to start implementing changes this week. Thanks again! This was exactly what I needed. Best, Daniel
This checklist isn't just a list. It's like a CRO playbook with breakdowns, real examples, and clear reasoning behind every point. Super valuable for anyone running an online store. https://conversionlist.io/
Most e-commerce checklists are just fluff - generic advice with no depth. This one? Straight to the point, actionable, and backed by actual successful stores. Not just what to do, but why. If you're serious about optimizing, get this. https://conversionlist.io/
Have further questions?
I’ve answered the most common questions to help you decide if this checklist is right for you.
By buying this checklist, you get everything other CRO checklists offer—and more.
We researched every existing product, CRO course, book, and video to ensure nothing was missing.
Then, I used my years of hands-on CRO experience to refine and expand it into the most complete and effective checklist available.
Yes! The checklist is platform-agnostic.
It works whether you’re on Shopify, WooCommerce, Magento, BigCommerce, Wix, PrestaShop—or any other platform. The principles apply universally.
It's built for anyone who runs or works on an e-commerce store—founders, marketers, CRO specialists, freelancers, or agencies.
Whether you're just starting out or you're an experienced pro, this checklist is designed to help you improve conversion rates and grow revenue.
Yes. You don’t need a background in CRO or UX to use it.
Everything is broken down into simple, actionable steps you can start using immediately.
While results vary depending on your store, even applying part of the checklist can lead to noticeable improvements.
Users often report higher conversion rates, better AOV, and lower bounce rates immediately after applying the checklist.
You'll be instantly redirected to the checklist after your purchase.
You can copy it to your own workspace with one click and start making edits right away.
Yes—CRO changes fast, and I keep the checklist updated as best practices evolve.
You'll get lifetime access to every new version, free of charge.
One-time purchase. No recurring fees or subscriptions—just a complete, evergreen resource you can use forever.
Yes, with the Extended License. It covers unlimited use across your own stores and your clients' stores.
It's perfect for freelancers and agencies working on e-commerce sites regularly.
I offer a 14-day results-driven money-back guarantee.
If you apply this checklist to your store and don't see any positive results, just reach out to me and I’ll refund 100% of your money.
Start improving your conversion rates today!
Rated 4.85 by 240 users
15,722 online store owners have already increased their revenue using this E-commerce Checklist.